Katie Jones

UTRF is pleased to announce that Katie Jones has joined the organization as its new marketing coordinator.

As UTRF’s marketing coordinator, Katie will lead the design and implementation of UTRF’s marketing initiatives and ensure communication efforts effectively reach UTRF’s diverse audience. She will manage UTRF’s website, newsletter, and social media presence, develop collateral materials, and plan events. Additionally, she will consult with UTRF’s licensing team to develop and implement marketing strategies for UTRF technologies.

Katie brings over five years of experience in design for print, digital media, and marketing to UTRF. She previously worked as a graphic designer for Lirio, LLC, a Knoxville-based company that leverages behavioral science and data-driven technology geared toward utility and health-care sector clients. In her time at Lirio, Katie helped develop the company’s visual brand and worked with team members across the organization to design and execute marketing materials. Some of her most notable projects include building and managing the company website, organizing a brand style guide, and leading the development of social media strategy. Katie looks forward to further developing her passion for marketing, communications, and design as she works with UTRF. She is excited to contribute her skills to a mission and vision to commercialize UT’s innovations, assist in growing UT’s research, support entrepreneurship culture, and contribute to economic development.

“We are thrilled to welcome Katie to the UTRF team. Her experience in design and marketing will be valuable as UTRF seeks to expand its visibility and reach across the state of Tennessee,” said Dr. Stacey Patterson, UTRF president. “Katie will play a key role in helping UTRF market their innovations to potential licensees and investors.”

Originally from Kingsport, Tennessee, Katie obtained a Bachelor of Arts in graphic design accompanied by a minor in photography from Carson-Newman University in May 2015. When she isn’t in the office, Katie enjoys working with members and organizations in the community to help them accomplish their creative objectives. In the past, she has worked on design projects for a number of individuals, universities, corporations, and nonprofits. Outside of work, she enjoys spending time with her family and friends, reading, outdoor activities, and traveling to new places.