UTRF Graphic Identity Standards

Overview: The University of Tennessee Research Foundation is a non-profit 501(c)(3) organization that promotes the commercialization of UT intellectual property, encourages an entrepreneurial culture, contributes to state and regional economic development, and promotes research and education to benefit the people of Tennessee and beyond.

A new UT Research Foundation wordmark was established in 2015.

Please contact the UTRF Marketing Coordinator if you need additional versions of the UT Research Foundation wordmark or have any questions about its use.

Primary Wordmarks

The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website they are visiting has a relationship to UT. Consistent use of the UT icon and “The University of Tennessee” within the wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.

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UTRF primary wordmark

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Secondary Wordmarks

The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in applications in which the relationship to the University and its full name are obvious or understood.

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Tertiary Wordmarks

The tertiary wordmark should be subordinate to the secondary wordmark. It should be used sparingly in only the appropriate cases where the secondary wordmark is not suitable. It is least-formal and used in applications in which the relationship to the University is obvious or understood.

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Limited color and dark backgrounds

The primary, secondary and tertiary wordmarks can be used with white text for dark backgrounds or in black and white for printing restrictions for printing. Please contact the UTRF Marketing Coordinator if you need limited color or dark background versions of the UTRF wordmark.